Study- iOS, Android users average $14 per in-app buy

Study: iOS, Android users average $14 per in-app buy
Perhaps more interesting about that 71 percent number in the under $10 range is that the majority of purchases Flurry tracked trend towards the top end of the scale."Within the 'under $10' bucket, most transactions are at the $9.99 level, followed by $4.99, and finally $0.99," wrote Jeferson Valadares, the general manager of games at Flurry in a post on the company's findings. "In fact, in total, consumers spent 99 cents less than two percent of the time."The study does not break down spending differences between the two mobile platforms, which now offer many of the same titles.A Flurry spokesman told CNET that this data came from a sampling of the top apps from a group of 90,000 that it tracks. While the time observed varied for each application, each application was being tracked for an average of six months. With iOS 4.3 released earlier this year, Apple added a parental control mechanism that requires an iTunes password each and every time an in-app purchase is to be made. The previous policy opened up a 15-minute window post-purchase for additional purchases and downloads to be made without the need to re-enter a password. The loophole became a point of controversy following reports of children racking up four-figure bills on their parents' iTunes accounts.Google added an official in-app billing solution to Android back in March after announcing the feature in early February.