Suck at editing video? Just let Magisto do it for you
LAS VEGAS--Initially launched as a desktop browser experience in September of last year, ground-breaking one-click video editor Magisto has just made its way onto iPhones. With Magisto on your mobile device, it becomes easier than ever to cobble together polished videos that are ready to share on Facebook, Twitter, YouTube, and other social networks. Simply record a few minutes of video through the Magisto app or choose from any existing videos already on your phone, then let Magisto do all of the work for you. And I do mean ALL of the work. Magisto adds the music (of your choice), drops in the transitions, and even uses its superadvanced algorithms to choose what's important, and what to cut. I know it sounds crazy, but so far it looks like it works. The videos I've seen were stylized and actually looked like they were put together by a human being with editing skills. The volume of the music even dipped when people in the video started talking.Since all of Magisto's magic is done in the cloud, you do need an active data connection to use the app. Also, your edited videos will only live on the company's servers, meaning you can't download them locally. This may sound like a drag, but the good thing is that all of your content will be ready to share to any of your social networks whenever you log in to your Magisto account. Also, reps from Magisto were quick to assure me that features like local download and sharing within an internal YouTube-like community are on the way.Magisto (download) is available now for free download in the iTunes App Store.
Monday, March 23, 2015
Subscription rumors for iTunes surface again
Subscription rumors for iTunes surface again
CNN's Media Biz blog quoted Les Ottolenghi, the head of Intent Mediaworks, as saying he's talked to Apple people about a subscription service. "I think Apple is seriously considering a subscription offering right now even though they will probably tell you otherwise," he said in the report.Subscription music services such as Rhapsody, after a rough start, have found a footing but haven't caught on with music buyers in the same way as Apple's iTunes. That could change if Apple embraces the model, which it has eschewed for years.Many pundits believe that while lots of people do like to buy and own their digital music, there's enough of a market out there for renters to justify well-designed subscription services. Blockbuster and Netflix do pretty well on the video side, after all.This rumor has been making the rounds for years, as noted byas well as last year. Is Apple finally ready for a subscription service? It's not clear to me how subscription iTunes would work with DRM-free music, but note that Intent Mediaworks has built its business around DRM technology. An Apple representative did not immediately return a call seeking comment.
CNN's Media Biz blog quoted Les Ottolenghi, the head of Intent Mediaworks, as saying he's talked to Apple people about a subscription service. "I think Apple is seriously considering a subscription offering right now even though they will probably tell you otherwise," he said in the report.Subscription music services such as Rhapsody, after a rough start, have found a footing but haven't caught on with music buyers in the same way as Apple's iTunes. That could change if Apple embraces the model, which it has eschewed for years.Many pundits believe that while lots of people do like to buy and own their digital music, there's enough of a market out there for renters to justify well-designed subscription services. Blockbuster and Netflix do pretty well on the video side, after all.This rumor has been making the rounds for years, as noted byas well as last year. Is Apple finally ready for a subscription service? It's not clear to me how subscription iTunes would work with DRM-free music, but note that Intent Mediaworks has built its business around DRM technology. An Apple representative did not immediately return a call seeking comment.
Study- iOS, Android users average $14 per in-app buy
Study: iOS, Android users average $14 per in-app buy
Perhaps more interesting about that 71 percent number in the under $10 range is that the majority of purchases Flurry tracked trend towards the top end of the scale."Within the 'under $10' bucket, most transactions are at the $9.99 level, followed by $4.99, and finally $0.99," wrote Jeferson Valadares, the general manager of games at Flurry in a post on the company's findings. "In fact, in total, consumers spent 99 cents less than two percent of the time."The study does not break down spending differences between the two mobile platforms, which now offer many of the same titles.A Flurry spokesman told CNET that this data came from a sampling of the top apps from a group of 90,000 that it tracks. While the time observed varied for each application, each application was being tracked for an average of six months. With iOS 4.3 released earlier this year, Apple added a parental control mechanism that requires an iTunes password each and every time an in-app purchase is to be made. The previous policy opened up a 15-minute window post-purchase for additional purchases and downloads to be made without the need to re-enter a password. The loophole became a point of controversy following reports of children racking up four-figure bills on their parents' iTunes accounts.Google added an official in-app billing solution to Android back in March after announcing the feature in early February.
Perhaps more interesting about that 71 percent number in the under $10 range is that the majority of purchases Flurry tracked trend towards the top end of the scale."Within the 'under $10' bucket, most transactions are at the $9.99 level, followed by $4.99, and finally $0.99," wrote Jeferson Valadares, the general manager of games at Flurry in a post on the company's findings. "In fact, in total, consumers spent 99 cents less than two percent of the time."The study does not break down spending differences between the two mobile platforms, which now offer many of the same titles.A Flurry spokesman told CNET that this data came from a sampling of the top apps from a group of 90,000 that it tracks. While the time observed varied for each application, each application was being tracked for an average of six months. With iOS 4.3 released earlier this year, Apple added a parental control mechanism that requires an iTunes password each and every time an in-app purchase is to be made. The previous policy opened up a 15-minute window post-purchase for additional purchases and downloads to be made without the need to re-enter a password. The loophole became a point of controversy following reports of children racking up four-figure bills on their parents' iTunes accounts.Google added an official in-app billing solution to Android back in March after announcing the feature in early February.
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